News — IngoMoney

Rebates and cash-back offers sound great in theory — the customer purchases something they wanted anyway, and get a small incentive payment to reward them for making the buy. It is unsurprising, therefore, that they are so popular with consumers. One study found that 75.4 percent of consumers said they were more likely to make a purchase if a product offered a rebate, while other research found that 84 percent of consumers view rebates as a savings opportunity, and more than half actively search out products with rebates. In practice, however, the actual experience of accessing or cashing in a rebate often...

As consumer preferences change and competition becomes more keen, retailers and commerce operators are under even more pressure to get creative with loyalty programs. The latest example of that comes from the NFL. According to CNBC, the “San Francisco 49ers announced Monday that season ticket holders next year will get unlimited food and beverage items at Levi’s Stadium, as part of the team’s ‘Member Inclusive Menu’ initiative. Partnering with Levy Restaurants, the 49ers will be the first NFL team to offer an array of free, unlimited food for die-hard fans.” Rebates and cash-back offers sound great in theory — the...