Design: Muskan Anand jain
Location: India
Project Type: Produced
Product Launch Location: Global
Packaging Contents: Math sticks
Matchbox as a product in itself is authentic. I wanted to revive the spirit of using a matchbox. As an admirer of traditionality and minimalism, I would love to see matches in fashion again. TILEE- Pull and light matches translate my experimentation, love for art, design and creation into a tangible product. These are designed to enhance the user experience and provide a more personalized feel.
The name ‘ Tilee’ is derived from the Hindi word ‘Teelee’ which literally means a matchstick. The logo is hence in the Devanagri font. For my admiration of modern art as well, I chose to make little artworks for
the surface packaging and named the boxes after them. I aimed the product to be perceived as a work of art with a good design. The design is made keeping in mind compatibility, user experience and safety. As of now, They are targeted to cater Hotels and Casino chains where matches are still existent.
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